October 19, 2017 | By WebMaster

Have a wonderful Midsummers night

Summer really is here and we hope all your events are bringing those vital new supporters along with record profits.

Our experienced team want to support your charity by working together to develop your income, provide advice along with cost effective projects to maximise the donor experience.

Here at Ha’penny Press we know the importance of forward planning and donor development which is why we are not just about printing – we are here to be your extra fundraiser.

Each month we produce our E-News, providing useful information on everything from new ideas, legal issues, special offers and introducing individuals and departments here at Ha’penny. If we have not covered something in the E-News you can always call us and we will be happy to discuss it with you.

Data Corner

Review how you ask for consent. Under GDPR, simply saying “click here to read our privacy policy” is no longer enough. You need to explain clearly why you are collecting personal data and how you intend to use it. If you intend to make any data available to third-party providers (such as Google Analytics or telemarketing companies) you need to get explicit consent for that.
For consent to be valid, it will need to be freely given, specific, informed and an unambiguous indication through a statement or clear affirmative action, such as actively ticking a box.

Message from Samantha

Over the last 9 month I have been working with charities all over the country – helping to increase their income but more importantly their profit on lots of different events and appeals.

Over the next few months I will looking at a variety of those appeals and give an insight on how they managed to increase return on investment.  Sometimes it’s down to just a few minor changes;

  • Have you segmented your data – not just so you can analyse the results after the campaign but are you sending the right message
  • Is your message clear – does your donor know what’s expected
  • Have you looked at testing different approaches?

I am traveling around the UK and my motivation is to help you make the most of your events, appeals and other projects so if you would like to meet up please call me on 07801 995 898 or email me on [email protected]


Laptop Use